It CosmeticsBye Bye Redness - Neutralizing Color-Correcting Cream - Reduces Redness - Long-Wearing Coverage - With Hydrolyzed Collagen - 0.37 fl oz

Ladies and gents, it's worth the price.Compared to your average drugstore liquid concealer, this blows them out of the water. I don't regret spending this much on it because it blends seamlessly into my fair skin with cool/neutral undertones (for the record, I got the ****PORCELAIN BEIGE**** shade).I'm a 42 year old female Caucasian with light blonde hair (9NA) and green eyes. It's always hard for me to find matching skin shades because a lot of products stick to mostly warm undertones (yellow/orange base tones, etc.) vs. my cool pinkish undertones.This blends beautifully, especially with a good dense small to medium concealer blending brunch (you can get them cheap on Amazon, even in 3 packs with varying sizes, and I HIGHLY recommend using them if you aren't already -- makes a huge difference in how good your concealers and foundations will look and wear).This doesn't settle into fine lines as noticably as most concealers. It really does cover imperfections quite well too. It's long lasting and provides a creamy texture that doesn't feel heavy on your skin. It's also a good balance of matte/satin finish. It's opaque and not illuminating (in terms of any reflective particles being added for shimmer), but this is what I want because as we age, those shimmering products can actually draw more attention to the appearance of fine lines and pores. I find matte and/or satin finish are much more anti-aging.Also, a little goes a LONG way with this formula. I'm being serious here. Start with just the tiniest amount on your concealer brush and see how far it goes for your desired look before adding more. You'll be surprised at how much the smallest amount covers! This little jar can last a loooong time. It's also a reasonable size for carrying in your purse.Like most concealers, this is buildable depending on your need for coverage. It can be used more heavily for darker imperfections or more lightly/sheer for very subtle coverage.BONUS: You can also spread it out sparingly with a moist beauty blender or Kabuki brush over your entire face and use it as a foundation. If you do this, I'd recommend you start with a tiny amount of the product and blend it out very thin/sheer. See how you like it that way first. It's always easier to add more than it is to wipe a thick coat off your face and start over.I misplaced my jar of this recently, but I love it so much it's worth splurging again to replace it.If you're on the fence, I'd say go for it! Just make sure you're choosing the right shade level (light to dark) and undertone (warm, neutral or cool) that will best match your skin. I realize this probably goes without saying, but some folks aren't familiar with what their undertones are and that makes it much more difficult to find matching and flattering makeup, hair color, clothes, and even jewelry. So if you aren't familiar with what color "seasons" (palettes) flatter you most, I'd recommend doing a search for it online.Quick tip: Look at the veins on your inner wrist. Then match them to one of these options:-If they look blue and silver jewelry is more flattering on you than gold, then you have cool undertones.-If they look blue/green (teal, basically) and both silver and gold jewelry is flattering on you, you have neutral undertones. Rejoice! This provides more product options.-If they look slightly green or olive and you look best in gold jewelry, then you have warm undertones.Now that you know which undertone you have, you can run over to Google and look up what color season (palette) looks most stunning on you.And trust me, it makes a HUUUUUUUGE difference.You can look absolutely stunning in some colors that bring out all of your beautiful features with your natural coloring or you can look quite sickly and washed out the next second in the wrong colors. It will just be clashing all-over against your eyes and hair color, skin, etc. When you're wearing the wrong undertone via clothes, hair color, makeup, whatever else, something just doesn't look quite right and your other natural coloring doesn't "pop" like it will with the right colors. Again, trust me, it's definitely worth looking up what your best color palettes are based on your undertone! 😉I hope this info helped you. Have a great day!

AMAZING !!! This is by far my all time favorite! I have very pink skin, rosacea. Just a few dots blend with a brush and no more pink!!! It leaves a beautiful hydrated look that does not settle in fine lines!! Natural looking and so light on your skin!! I’m over 50 and this makes my skin feel so smooth. Blends so easily! I use a brush to blend and only use a few dots. A little goes a long way!!!

AMAZING. A little goes a long way. Does not settle into fine lines. This covers up redness and uneven skin tones. The jar is small, but you do not have to use very much of the product each time. It is VERY hard for me to find foundations to cover up my rosacea without looking overdone and settling into fine lines and creases. Well now I have found it. This is worth the money. I am soooo happy with this purchase!!!!

Ok so I guess this is on me for not paying better attention to the size. But for $40 I just thought it would be a little bit bigger. Here's a pic of it in my hand to scale. This was the lightest shade. It was dark on my arm (*pictured) but actually perfect on my face. It really covers extremely well. Better than Bare Minerals cc cream. Better than every other redness reducing cream I've tried. It is small but you only need a tiny amount. It covers very well. So although tiny, will last a while.

I do have a ruddy complexion which seems even redder on Skype. I liked the reviews for this product and despite the price I decided to try it as most people were satisfied.It's light weight, not like a thick pancake makeup and a little does go a long way. The first time i used it i was satisfied with my on screen results. I normally use an airbrush foundation but using an airbrush can be bulky and cumbersome if I just want to quickly put on makeup for an online meeting.The second time I used this product I saw my redness come through and because it is a thicker foundation (than an airbrush foundation which has smaller molecules to fit through the small airbrush opening) I noticed it showed my dry skin, something I hadn't noticed before. I tried it a third time and once again it highlighted dry skin even though I had used a facial scrub prior.I won't reorder this product, I can get the same or better coverage from less expensive products.

I really wanted to try something else after moving on from Il Makiage. I liked the coverage of IM, but it sometimes felt cakey, fake, and, despite trying three different shades, I struggled to find a matching color (always looked too orange!). I tried this IT Cosmetics one on a whim, having liked other products in their line. Turns out, it’s way better than other specialty foundations. Great, buildable coverage that doesn’t look fake or feel cakey. No breaking out. It immediately reduces the look of redness without making me look yellow. I was really worried about color matching, too, but this looks better than the “custom” shades of Il Makiage. It lasts so long, too, because I only need a little bit to go a long way. Definitely would buy again!

Love this product for my rosacea- covers it as described, and blends in perfectly

Came on time, it does cover redness around my eyes. However, there is no seal on the top of the jar and half of it was in the lid.