Review

“Human-centered service design—the discipline of being cross-disciplinary, of empathetically seeking to understand everyone’s perspective—is changing how social science is taught in our universities. Read about the state of this new art from Bason, one of its foremost pioneers for over a decade.”

(Nicholas Gruen, Lateral Economics)

“Leading Public Design is a welcome addition to the growing field of public sector design thinking. Bason does an excellent job of explaining how the introduction of design principles can lead to more people-friendly government services. His practical observations from real case studies and the conceptual frameworks he develops will be informative and helpful for public administrators around the world.”

(Paul Macmillan, partner at Deloitte Consulting, Canada)

About the Author

Christian Bason is the CEO of the Danish Design Centre in Copenhagen.