Plant-Based Food Color Variety Pack by Supernatural, Food Dye Powders, 4 Natural Colors, No Artificial Dyes, Gluten Free, Vegan (Pack of 4)

This food coloring is great. This is my second purchase just different colors. The colors are vibrant. I really like that this is natural food coloring. I don't even purchase the other food coloring any longer.

I was very impressed with this! It worked so well for the frosting I used it in. Will definitely purchase again in the future. The color payoff is just as great as other food dyes. Not clumpy and mixes easily

The yellow is a light orange. The dark orange does not dissolve in my cocoa butter, so it just leaves specs. The purple is a nice dark blue color and the pomegranate is a purple/maroon. They are not bad colors, just not what the package indicates. No odor at all.

Non toxic food coloring that is safe for kids. Can’t get enough from this brand!

I was using this for a layered rainbow cake for my 3 yr old’s birthday. I used two boxes of gluten free cake mix, 8 eggs, and two sticks of butter that is now all in the garbage. I wasted hours mixing the colors to get the right colors. Yes, hours. I have a fine art degree so it is not for a lack of color theory knowledge. These are just difficult and faulty to work with. Once I finally achieved the colors, the batter looked really good except for the purple kept turning blue as it sat, when mixed again, it would turn back to purple. So right before putting it in the oven, I mixed it to purple. It ended up baking into a blue color. This was especially disappointing since it was the most important color since it is my daughter’s favorite color and I spent the most time mixing it since it was at first gray looking. The red was a strong color raw but once baked ALL of the color baked out of it!! Same with green.Then the blue had to be mixed using baking soda. Again, raw- it looked great, but once baked it was washed out to basically colorless. My kids tasted that cake layer, the baking soda taste was so prevalent and therefore totally inedible. Another layer in the trash! All of the colors failed except for the orange and yellow. The orange changed a lot once baked, but I will still use it along with the yellow just so I don't need to use a 4th box of cake mix. Both are lighter than the raw batter color but I am salvaging them at the very least. I was literally almost in tears after using this failed product. So much time and money wasted. Gf cake mixes are $8 a box. I ended up needing 3 boxes plus the cost of the “dye” . The time wasted acting like a mad scientist to get the right blue and purple was borderline insane, hours literally hours wasted on this cake that is now in the trash.I see most of the reviews are for icing and frostings, so it may work for that, but please do not waste your time and money if you are baking a cake!In the attached photos, the blue baked layer was the purple batter. The red layer you can see once cut and leveled is colorless inside. The last cake layer image is the green. The blue was already in the trash, so no photo, but looked the same as the green.

This is an amazing product. My wife used this for coloring cakes and frosting. It loos great and has no taste to distract from the taste of the cakes or her Marzpan

I bought this pack for the red, not realizing that it’s actually a “pomegranate red” which turns more of the deep pink seen in the photo of the icing in the bowl. To get the color of the cupcakes I had to mix in more white to lighten it since it was not red. Overall it was easy to use and didn’t alter the taste of the icing. I am very disappointed to learn that the actual red for this brand is only available around Christmas. I definitely think they should rename the pomegranate mix so it is not misleading to others.-signed a tired mom that didn’t read the fine print or reviews enough that was just trying to make Mickey Mouse cupcakes for a toddler boy and having to settle for Minnie Mouse instead

Natural dyes that works fairly well