Will this darken my brassy, orange light brown hair? If so, how how much darker?

I personally wouldn't use this on any hair color that's lighter than a medium to dark brown. It does darken hair quite a bit if you apply it to dry hair. My hair is in between medium and dark brown and turns it quite dark (which is my preference). The effect is supposed to be a bit less if applied to wet hair, but I've not tried that method, so I can't speak to that. I would think it would still darken the hair a decent amount. Either way, the ash color does a good job neutralizing brassy tones. Though, if your hair is really orange, it may not work as well and, as I said, it will probably darken your hair regardless. To what degree will depend on the color you have now and what condition your hair is in. It's also only temporary and the results gradually wash out after a few weeks, but if used on lighter hair, the intensity of the color might fade quicker with washing. That's just a guess, I really have no idea. You might want to consult a cosmetologist.

Is this product PPD free ?

The Glossify Ash Brown contains PPD. For a complete list of the lists, please visit our website at: https://www.schwarzkopf.com/brands/haircolor/glossify/glossify/ash-brown.html

Can this cause hot roots?

The Glossify line is a demi-permanent color line that will only deposit tone, this product will not lighten the hair. For more information, we recommend contacting the experts in the Color Lounge to speak to one of our Licensed Stylists, who can answer any questions you may have and make recommendations. We have multiple ways for you to reach us. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.

Should hair be washed before applying?

Color can be applied dry for rich color results or wet for sheer color results (hair can be shampooed prior to application). Here's the How-To video for Glossify: https://www.schwarzkopf.com/en/home/brands/haircolor/glossify.html

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🎨 Unleash Your Inner Artist with Glossify!

DUAL APPLICATION - Achieve sheer or rich color results based on your mood.
REFRESH YOUR COLOR - Perfect for maintaining vibrant hues between salon visits.
DEMI PERMANENT MAGIC - Lasts up to 30 washes for long-lasting beauty.
ILLUMINATING FORMULA - Enhances and brightens your natural color effortlessly.
PROFESSIONAL QUALITY - Salon-grade results right at home.

Schwarzkopf Glossify Customizable Color Gloss in Ash Brown is a professional-quality demi-permanent color gloss designed to refresh and tone colored hair. With the ability to achieve sheer or rich results based on application, it offers up to 2x shine and conditioning, lasting up to 30 washes. Perfect for those seeking vibrant, salon-quality results at home.

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