Data Driven: How Performance Analytics Delivers Extraordinary Sales Results

Expect a lot of aha moments, as you read through this book. This book provides a great frame of reference, as you begin your journey in putting data to work.The balance of using a fictional story and levity to highlight important concepts makes it very relatable and an easy enjoyable read.A fun and fast read that would make you smarter, irrespective of your role.

I'm no data nerd however much I want to be, though in my work it's imperative to be familiar with analytics concepts. With that backdrop, I was daunted to approach Data Driven, but was pleasantly surprised when I found it to be both an accessible and informative read. The story format translated the complex world of the different models of data analytics into concepts I could really grasp in my daily work. A great read!

Must-read insights for every business leader, especially those in Sales & Sales Operations, as well as Learning & Development professionals and the analysts who support them. Superb job of illustrating a data-driven approach to sales effectiveness that is inspiring, easy to follow, and suitable for use in any kind of business. The powerful & inspiring lessons are not the stuff of fiction - I've personally experienced the pleasantly surprising impact of the techniques described and can attest to their positive impact on both organizational and individual performance. Thanks for sharing your experience & techniques, @DearbornJenny!

Easy to read, not too detailed - just jam packed full of useful information for how to think about a sales team. I took furious notes and immediately called my sales ops team.

A dynamic, insightful, engaging, and instructive book on a groundbreaking subject. The corporate sales function will never be the same! All executives involved with corporate sales should put this book at the top of their must-reading stack.

Excellent book in the form of a “story.” The first day I read it I couldn’t put it down. Very relevant to my sales analyst position.

Overall message for the book: find data from SAP, CRM or whatever, make a report that measures KPI's, and send it out to people on a monthly basis. Measure them on this, and you will see dramatic results. There is no HOW in this book. its just a cute story about a team that found a "data master" and he secretly whipped up some reports in an overnight cram session. Anyone could write this book since it doesnt have any substance. I want to hear from the data master on HOW to do this.

New to the world of Big Data -- this book starts a level that was consumable and quickly helped me see big data's bigger picture in both my personal and professional life. Moving from historical planning or even worse knee-jerk reactionary execution has helped elevate my value at work and personal brand with my peers, partners and customers. This is a must read to any new enterprise employee across all lines of business.