Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

I kept this book even after my classes, I feel like there is so much applicable information in this to a real life situation. Great read if you enjoy that kind of stuff.

This book provides much more detail in his slightly more comprehensive than Thomas's book. It is also required book for our GWU coursework. I like its ability to reference various components of healthcare marketing.

This book was in excellent condition when it arrived. This book is very informational. I would recommend this book to anyone whom is wanting to learn about Strategic Marketing For Health Care Organizations.

Thanks to this textbook, I passed my class & can now re-sell it to a fellow classmate. LITERALLY only the pg#'s changed !

This book was used in a Masters level Marketing class.I thought it was ok.Megan Tengerstrom

great book for grad school

This is an unapproachable esoteric and not even well-written text.

Great Reference