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I didn't read the reviews before buying this product, and I'm glad I didn't. It worked PERFECTLY, for me. I made lavender bath salts, and they turned out to be a beautiful lavender color! To be fair, it was a very pale color, mixed with the salt, until I added the avacado oil. I would buy it again, for this use.

Great product silky smooth easy to use

I use this in my cold process soap and it brings some beautiful color and healing properties.

I would have loved for it to be a bit more darker but it was doable and I added some purple mica. texture smooth and softer than the pink.

Perfect product for cosmetics. I am using it for body scrub and the color works just the way it should.

I use Purple Brazilian clay for my CP Soaps and Bath Bombs.I was excited to try this as it was a better price point than my usual supplier.Straight out of the package, it looked like a very light, pale, purple color, much lighter than I am used to. I thought I would try it anyway and maybe would darken once mixed with my wet ingredients. But once mixed in with my ingredients, it was not purple. Looked more off white. I used it in the same ratios as the other Purple Brazilian clay I have used in the past, from another supplier.I do understand that natural ingredients may vary slightly due to the nature of it being natural.However, this was not even close to purple-- I am thinking I would have to use it in very high amounts to get a darker color-- MAYBE? Like I said, it was super light to start with...I will not purchase this again.

Love the color and great quality value for the money and easy to use

Pleased to be able to get Brazilian Clay after a long lull…Reasonable price and expedient service.